Our Story

Inspiring individuals to enjoy outdoor products has been a family tradition for us. Blaine’s father, Howard, created a foundation & helped shape key essentials to success. There have been many changes since those days, but some of the key fundamentals we practice remain: innovation, commitment to detail, creation of partnerships & hands on professionalism. Tradition & legacy are important to encourage but in today's every changing outdoor retailer landscape we need to be adaptable, progressive & promote staff empowerment to succeed. Whether you’re a dealer, a vendor or an outdoor enthusiast we will strive to be friendly, insightful and enthusiastic to achieve positive results.

OUR PEOPLE

Blaine Miller aka Ricky Bobby

MEAL & SETTING- Sunday family dinner, a bountiful harvest of Domino’s, KFC, and the always delicious Taco Bell

DRINK- Bud Light in an aluminium bottle

OUTSIDE SPOT- Talladega Superspeedway

LIFE SOUNDTRACK- King of the Road by Roger Miller

SURPRISE COMPLIMENT- I say grace better than anyone

RULE FOR LIFE- If you're not first you're last!

SURPRISING ATTRIBUTE- I can drive with a cougar in the car

Mike Newby

MEAL & SETTING-Prime Rib, slow cooked by my sister, sitting on her deck admiring the snow covered Wallowa Mountains

DRINK-Vodka/Tonic, or Vodka Martini, shaken not stirred.

OUTSIDE SPOT-Wallowa Mountains

WHAT WORK RELATED TASK WOULD YOU DO EVEN IF YOU DIDN'T GET PAID TO DO IT?- Ski testing.

SURPRISING ATTRIBUTE- Suffering. :)

Tom Savelle

MEAL & SETTING-Summertime, friends, outside, bucket of ice filled with cheap canned beer, a newsprint covered table, some mallets and a bushel of steamed Blue Crabs accompanied by corn on the cob

DRINK-Grapefruit Sculpin from Ballast Point Brewery

OUTSIDE SPOT- Any beach, any season

RULE FOR LIFE- Just because something fits does not make it the solution; that is to say, use the correct part for the job

SURPRISING ATTRIBUTE- Ring the Bull